Atomation has a new home! Last month it officially opened its U.S. headquarters in St. Louis, Missouri. CEO and co-founder Guy Weitzman moved to the city with his wife and two children, while CTO and co-founder Eran Keshet will remain in Tel Aviv to operate the company’s research and development center.

BioSTL, which aims to build the foundation of innovation and entrepreneur success in St. Louis, was also central to Atomation’s decision, as was St. Louis’ plentiful business opportunities, strong support network and growing reputation as a tech hotspot. Before the move, Weitzman visited St. Louis nearly two dozen times. His first visit occurred in 2016 to follow up on contacts he made through GlobalSTL, a BioSTL initiative that connects St. Louis companies with innovators abroad. That trip resulted in a deal with Ameren UE, a Midwest utility company.

Atomation plans to build out its team in St. Louis. New additions include veteran business advisor and international lawyer Rich Wolkowitz, who was hired as global operations executive, and seasoned entrepreneur Keith Grosz, who was hired as the sales and business development director. The team currently has its offices in the Cortex Innovation Community, a 200-acre innovation hub and technology district.